Restaurant Marketing: New Social Media Tools Revealed

Restaurant marketing is the new addition to the social media tools. OnFast, a marketing business company, recently extended their business to restaurant marketing. OnFast use social networks like Facebook, Twitter and Linedln for their marketing purposes. In addition to that, they have a really easy blogging system where visitors can easily search for restaurants. OnFast will automatically update the pages in all the social networks.

OnFast has a Social Coupon Tool that provides restaurants with the ability to offer discounts and promotional coupons to the customers. The restaurants do not charge anything for the coupons. The coupons are directly posted to the social networks and blogs and its possible to export them for email campaigning.

The company updates the daily deals directly to the restaurants website or facebook page with the help of their proprietary coupon page or facebook coupon app. Their main goal is to help the restaurants achieve the targets. For this purpose they have Campaign Planning Calendar so that the restaurants can easily schedule and plan marketing strategies.

Read More



5 Tips for Running Successful Cause Marketing Campaigns

Businesses love cause marketing, and the belief is that supporting a good cause translates into stronger sales.

The Cause Marketing Forum has some pretty convincing numbers: In 2009, 72% of American consumers said they avoided purchasing products from companies whose practices they disagreed with. Accordingly, two-thirds of brands started engaging in cause marketing in 2010, up from 58% in 2009, according to a study by PRWeek and Barkely PR.

Consumers have taking a healthy shift towards doing good, with 86% of global buyers believing that businesses need to place at least equal weight on societal interests as on business interests, according to an Edelman survey. It’s not enough to make money — businesses also need to do good.

Okay, so you need to get on the cause marketing train. Unfortunately, the term has received a strange reputation thanks to cries of “greenwashing” and “cause-washing” — the act of hijacking important causes just to sell more stuff.

Read More

Setting The Table: Marketing Tips For Restaurants

Running a restaurant is, above all things, a people business. You’re selling more than just food: from the hostess to the chef, the staff at your restaurant work to create an ideal atmosphere for your customers. Quick, friendly service, attentive waitstaff and responsive management can sometimes make up for even a mediocre meal.

An online presence is now an essential part of reaching out to customers: through your website, you can attract new customers, engage with regulars, and help develop your brand. Using just a few simple tips, you can make your piece of online real estate produce real dividends for your restaurant.

Your website is your front door—open it!
For many eateries, a website can serve as the restaurant’s front door; make sure yours is easy to find and easy to enter. A website doesn’t have to be elaborate: a page with your restaurant’s name, business hours, menus and contact information is a great start. Other restaurants use their websites to reflect their business’s atmosphere, to give customers news about upcoming events and specials. Creating a pleasant interactive experience online can make it easy for customers to take the next step and visit you in the real world.

Read more